Michael Jordan Awarded $8.9M In Civil Trial Over Use Of His Name

Published On August 22, 2015 | By john | Latest posts, News, Pro Sports, sports news, The Barbershop, Uncategorized

BY:  John “Hennry” Harris

Michael Jordan won six NBA titles with the Chicago Bulls in six NBA Finals appearances cementing his legacy as a winner.  Jordan returned to Chicago, the city where he brought those six championships, and was once again victorious.  This time Jordan was victorious in federal court, instead of on the basketball court.

Michael Jordan has been enthralled in a civil trial against the now-defunct Dominick’s Finer Foods, which was owned by grocery chain Safeway, in which Jordan sued the food company for invoking his name in a steak ad without his permission.

The trial focused on the market value of Michael Jordan’s identity.  The legal win subsequently has set the market value for one-time use of Jordan’s name close to $10 million.jordandrive

Dominick’s Finer Foods was ordered to pay Jordan $8.9 million and Jordan was very happy about successfully protecting the use of name more than the money awarded.

Dominick’s attorney, Steven Mandell, attempted to convince the jury that Jordan’s name was overvalued and he should be awarded no more than $126,900.

Michael Jordan has been one of the most marketed athletes in history and evidence showed that he made an amazing $480 million from NIKE alone between 2000 to 2012.

“I’m so used to playing on a different court,” a visibly delighted Jordan told reporters outside the courthouse. “This shows I will protect my name to the fullest. … It’s my name and I worked hard for it … and I’m not just going to let someone take it.”  

Jordan said that the case “was never about money” and to reiterate that fact, he is actually giving the money awarded in the lawsuit to charities in Chicago.


The lawsuit stems from an unauthorized ad produced in a 2009 Sports Illustrated congratulating Michael Jordan on his Hall of Fame induction.  The ad said, “Congratulations, Michael Jordan (23) You Are A Cut Above” Under the ad, was an attached $2-off coupon featuring the photo of a sizzling steak.  The jurors deliberated for six hours before returning with the $8.9 million figure.  

Jordan’s fame loomed throughout the trial, with one would-be juror being struck from the pool because he described Jordan as his idol to Jordan’s lawyer, Frederick Sperling, appealing to city pride to get jurors to emotionally side with basketball icon.

“He gave us six championships,” he told jurors, Jordan sitting nearby.

Jordan, who was one of the NBA’s biggest trash talkers when he played in the league, was asked if he had ever tried one of the steaks Dominick’s advertised.jordandunk

According USA TODAY, Jordan laughed and plugged his own steakhouse just a few blocks away.

“You can go get a steak over there,” he said.


source: http://www.usatoday.com/story/sports/nba/2015/08/21/michael-jordan-dominicks-lawsuit-image-without-permission/32160971/



  • About The Author

    Follow John on Twitter @JohnHennry904 John "Hennry" Harris is a Sr. Editor at reason4rhymes.com and BOSS - brothersonsports.com



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