Heir To The Throne: Michael Jordan’s Son Getting Into The Sneaker Business
BY: John “Hennry” Harris
Marcus Jordan, Michael Jordan‘s second-born son, has decided on his career path. The University of Central Florida alum has decided to stick with what he knows and loves the most: sneakers.
“I’ve been around them my entire life and I was literally born into a circumstance that I feel is unprecedented,” Marcus said. “It’s something I love and something I feel that can launch my career in a direction to build a platform for myself.”
Marcus’ older brother, Jeffrey, is working at the Nike headquarters in Portland and his sister, Jasmine, is working with the Charlotte Hornets. Marcus has decided to go a little bit of a different route and is planning on opening his own sneaker store next year.
Marcus is mum on the exact details of the shoe boutique – from the name down to what kind of inventory the store will carry. The only thing that Marcus will reveal, is that sneakerheads can expect the store to be very, Jordan – with a wide array of his legendary father’s memorabilia, home videos and of course the shoes.
Marcus Jordan majored in Hospitality Management at the University of Central Florida and the biggest key in that field is customer service. What Marcus plans on bringing to his shoe boutique is creating a unique shopping experience that only he can bring as the son of the legend.
“No one has lived my life and no one has the insight or perspective I’ve been exposed to,” he said. “And with this concept I hope to share that with the consumer by carrying pinnacle products, while simultaneously crafting genuine storytelling components that no other retailer could craft.”
“I’ve always been into fashion, so when I stopped playing basketball it was like a shock how much free time I had. During that time I worked with my dad’s tailor and designed various pieces. My thought process was none of the clothes I want to buy actually fit me correctly. So with him, I created my own versions of products I liked and focused on making garments that fit bigger, athletic bodies like mine while maintaining the flow and integrity of certain styles. I feel the fashion world and the sneaker culture are closer related than ever.”
“The biggest challenge, to me, is managing how high I set the bar for myself. My entire life, no matter what I’ve done, there’s always been eyes watching. People create their own expectations of what I should be doing or how I should live my life. I’m excited to step into the sneaker boutique business and I know that there’s this expectation of excellence with anything a Jordan does. That bar is the low bar for what I actually expect of myself. That’s why I can’t wait to share this concept with the world. I truly feel people will gravitate towards it.”
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