FOX Exec: ‘We Own Shannon Sharpe’
Jamie Horowitz, President of Fox Sports National Networks discussed a series of mass layoffs:
“We’re also going to walk away from non-core digital original content. There are some projects we have worked on, again it’s not a value judgement that these are not good, just like the deer, these things were enjoyable, but they don’t belong at Fox. And the Fighter and The Kid was actually doing the worst version of it. They were actually using our brand to build up their brand. And really what we want is to lean into the people that are already part of the Fox family. We’re not trying to build outside brands. So we’re going to walk away from this strategy. Instead, we are going to focus on using our A-list talent. This is one of the many good things that has been made, Shannon Sharpe weighing in on the Conor McGregor fight. That’s perfect. We own Shannon all across all platforms and Shannon is weighing in on what was the big story of the week. That’s what we want to do more of.”
This article just surfaced today, so let’s see if anyone raises an eyebrow. His remarks are incredibly insensitive; but, they tell a deep story on Black economics. The Fighter And The Kid was a podcast featuring white males retired white UFC (Mixed Martial Arts) fighter and comedian Bryan Callen. Since the duo started, they signed progressively more lucrative deals and eventually went independent. The FATK brand and subsequent child brands are now thriving thanks to the platform FOX Sports provided. It’s like how the UFC stopped open sponsorship and signed with Reebok after Affliction made it’s name off of sponsoring dozens of popular fighters and eventually opened an competing promotion.
Shannon Sharpe is ‘Owned,’ while Shaub & Callen aren’t. The FOX executive was explaining that he knew good ole boy Shannon is never going anywhere. Every year it seems like we see a new story on some Black person celebrating 30 plus years at a job. BOSSes, we need to take notes and understand that most times the longer we stay at the same company, the more stagnant we find our careers.
A six-figure salary might take time to build independently, but we have networks with TV moguls like Byron Allen and other grass-roots media genius. YouTube gets more targeted views that cable television so what’s the excuse? Most Black men are afraid to stray the corporate line and don’t have the motivation to be independent without the promise of white validation.
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