Adidas Signs High-Flying Andrew Wiggins To Shoe Deal
BY: John “Hennry” Harris
Adidas has secured an endorsement deal with one of the most sought-after players in the NBA. Cleveland Cavaliers rookie high-flyer Andrew Wiggins joins Adidas’ growing roster which includes other NBA stars such as Dwight Howard, Derrick Rose, Damian Lillard, John Wall, Tim Duncan and Joakim Noah.
USA Today‘s Sam Amick and Jeff Zillgitt were the first to break the news of the signing and they also noted that the No. 1 pick of the 2014 NBA draft also wore Adidas as a star at Kansas.
“Andrew Wiggins shoe deal with adidas is worth about $2M a year. Slighly short of the $14M-$18M projections made last year.” (Darren Rovell’s Twitter account, @darrenrovell)
Yahoo Sports’ Marc J. Spears gave more specifics about the money involved with the endorsement deal:
“To clarify, sources said Cavaliers rookie Andrew Wiggins’ deal with Adidas is in the five-year, $12-$13 mill range.It’s more than Nike offer” (Marc J. Spears’ Twitter accoiunt, @SpearsNBAYahoo)
While Wiggins was still at Kansas, the expected value of endorsements that would be offered to Wiggins was significantly higher. Back in October Bleacher Report‘s Jared Zwerling cited sources saying that Adidas was looking to sign Wiggins for up to $180 million for 10 years.
Wiggins has an enormous vertical leap and plays well above the rim which makes his style of basketball exciting to watch. Selected first in a stacked draft, Wiggins has all-world talent on both sides of the court and was one of the most hyped players coming out of high school in the past several years. Plus, with Wiggins being from Canada, the international marketing potential adds more value.
The last two shoe endorsement pick-ups for Adidas have been very exciting in Damion Lillard and Andrew Wiggins. Nike may not be losing much sleep with a roster that boasts players like LeBron James, Kevin Durant and Kobe Bryant but it is clear Adidas is gaining an edge by attracting the potential superstars of the future and the young high-flyers of today’s game.
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